ADLTV

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

In May 1974, Valéry Giscard d'Estaing became President of the Republic and wanted to bring about a new era of modernity. One of his first decisions was to break up the ORTF with the creation of three new television channels: TF1, Antenne 2 and FR3. Three new public channels but autonomous and competing. It is a race for the audience which is engaged then, and from now on the channels will make the war! This competition will give birth to a real golden age for television programs, with variety shows in the forefront. The stars of the song are going to invade the living rooms of the French for their biggest pleasure. This unedited documentary tells the story of the metamorphosis of this television of the early 1970s, between freedom of tone, scandals, political intrigues and programs that have become mythical.

This 135-minute documentary offers to reopen this magical parenthesis which has seen the birth of a whirlwind of artists with very different styles. From Chantal Goya to Annie Cordy, from Pierre Perret to Carlos. They knew how to bring each in their own way generations of children into their poetic universe.

This tribute program takes you back into the world of Thierry Ardisson, a particularly creative, provocative, and erudite host and producer. From "Tout le monde en parle" to "Salut les Terriens !", via "Lunettes noires pour nuits blanches", the program retraces his more than 40-year career and his extraordinary journey, featuring cult interviews, testimonials, and archive footage. Numerous guests will pay tribute to him and share their memories and anecdotes on set. Thierry Ardisson, "the man in black," shook up the French audiovisual landscape and left his mark on his era. The program is broadcast on all TV5 Monde channels and on TV5 Québec/Canada.

Lily DaCosta is a Hollywood movie star of the 1930s. Capricious and unbearable, she leads a scandalous life and makes life hell for everyone around her. Then along comes Deborah, her twin sister, a puritanical and shy farmer. The two sisters look so alike that when they swap lives, they lead a crooked journalist, a husband in need of money, greedy servants, and an ex-husband who has escaped from Alcatraz into a whirlwind of hilarious misunderstandings. Created for the stage in 1985 by Jacqueline Maillan, Lily & Lily has become a legend of boulevard theater.

Embark on this surprising true story, that of Charles Gentès, a post-war singer nicknamed THE GOLDEN VOICE: original songs from the era, covers of the great French songs (Aznavour, Brel, Piaf, Trenet, Brassens, Montand, as well as Dario Moreno and Dalida), passionate love affairs, and experience this crazy and tender family saga that will unfold before your eyes and take you from Egypt to Lebanon via the cabarets of Montmartre. Family secrets, reconciliation with the past, laugh and cry with this musical show that you will love! Recorded at the Théâtre Actuel La Bruyère, in Paris's 9th arrondissement.

Paris, in 1942. The wearing of the yellow star is decreed. On the verge of bankruptcy, Joseph Haffmann, a Jewish jeweler, offers his employee, Pierre Vigneau, to entrust him with his shop if he agrees to hide it until the situation improves for the Jewish community in France. Will Peter take the risk to clandestinely host his "old" boss? And if so, under what condition? Pierre finally accepted. Named six times for Molières, four times awarded, this play by Jean-Philippe Daguerre has been adapted for the cinema with, in the main roles, Daniel Auteuil, Sara Giraudeau and Gilles Lellouche. The film will be released in 2021.

Jacques Higelin and Sandrine Bonnaire met on a train. A beautiful, discreet friendship was born. The director was inspired to present a different Jacques Higelin, with a tender, intimate look at the singer-songwriter. More than a portrait, the film reveals, through this intense encounter, a multi-talented artist. But also a man of great sensitivity and modesty.

The program features original sketches on current topics: the changing role of women in society, new ways of meeting romantic partners, not to mention the growing role of influencers and the idea of a retirement home for comedians...

Thierry Ardisson evokes the most sulphurous moments but also the least seen of the emissions which marked out its course.