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Simple Life: Mudando de vida is the Brazilian version of the American reality tv show starring Paris Hilton and Nicole Richie. The series depicts two wealthy celebrities, Ticiane Pinheiro and Karina Bacchi, as they struggle to do manual, low-paying jobs such as cleaning rooms, selling honey and lots of farm work .

In total, 100 participants will take part in the tests at the same time, with the aim of not finishing in last place. The tests consist of games that require concentration and manual effort and are timed. The winner will take home R$300,000.